The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Traditionally around this time of the year, advertisers and agencies attend hours of pitches from media companies featuring their most promising TV shows and marquee events for the upcoming year. Like so many things in 2020, this year is different.
Super Bowl MVP Patrick Mahomes is among more than a dozen NFL stars who united to send a passionate video message to the league about racial inequality.
The NBA’s Board of Governors has approved a 22-team format for restarting the league season in late July at the Disney campus near Orlando, Florida.
The baseball players’ association has given management a wide-ranging response to a 67-page proposed set of protocols for a season to be played during the coronavirus pandemic.
NASCAR drivers will be returning to Darlington Raceway this weekend in South Carolina, but even with those loud engines, it'll be a much quieter racetrack. After a two month suspension due to COVID-19, the racing organization will hold it's first race without fans in the stands or high fives in Victory Lane. Jill Gregory, executive vice president and chief marketing officer at NASCAR, talked to Cheddar Friday.
A person familiar with the decision tells The Associated Press that Major League Baseball owners have given the go-ahead to making a proposal to the players’ union that could lead to the coronavirus-delayed season starting around the Fourth of July weekend in ballparks without fans.
Under 1% of Major League Baseball employees tested positive for antibodies to COVID-19, the illness caused by the new coronavirus. Results were based on 5,603 completed records from employees of 26 clubs.
The Philadelphia Flyers and 76ers are set to offer refunds or credits for unplayed regular-season games at their shared arena because of the coronavirus pandemic.
The public trading debut of the sports-betting company comes at an odd time for the company. With sports events all on hold, the platform's users are being encouraged to bet on other odds, like episodes of 'Survivor.'
"The Last Dance" became ESPN’s highest-rated documentary in its history Sunday night, averaging 6.1 million viewers during its premiere, the network announced in a statement on Monday.
