Pirouette NYC Founders Want to Empower Busy Professional Women Through Fashion
*By Samantha Errico*
Fashion brand Pirouette NYC is is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money.
"Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
The New York-based fashion startup was founded in 2017 when an idea for a pencil skirt evolved into a collection of accessible, durable pieces that could transition seamlessly from day to evening.
"When women try on the dress they really feel this transformation, they feel like there is this new level of confidence," Lorenzo-Hervé said. "They can walk into any room and own it."
For full interview [click here](https://cheddar.com/videos/pirouette-nyc-creates-date-to-night-outfits-for-professional-women).
As inflation-weary consumers cut back on dining out, brands like McDonald’s are relying more heavily on celebrity and influencer endorsements to move the needle
Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.
