The NFL's Philadelphia Eagles are entering a multi-year partnership with LifeBrand, a startup that specializes in social media background checks for personal and corporate brands.
LifeBrand uses AI-powered technology to perform "social media health checks" aimed at detecting and deleting posts that are potentially harmful to brands. The startup is headquartered not far from the City of Brotherly Love in West Chester, Pennsylvania.
"As social media becomes a big part of our lives and influences our day-to-day lives, I think the ability to do a little bit of a social media health check on your own social accounts can really help and quickly detect anything that might be potentially offensive or harmful," Catherine Carlson, senior vice president of revenue and strategy for the team, told Cheddar.
The agreement will begin with the NFL Draft. LifeBrand will receive naming rights to the Eagle Draft Room at the NovaCare Complex and the Journey to the Draft podcast. Lincoln Financial Field's Northeast Gate will also be renamed to LifeBrand gate.
Will the team use the technology on its own players? Carlson said that's still being worked out, but that employees and players in the franchise could probably benefit from a social media checkup.
"If you think about it, our players have a sizable social media footprint, as does the Eagles, and with that comes a really huge opportunity and responsibility," she said.
Fans will have the opportunity to use the technology as well.
"We'll also give fans the opportunity to do on-site, quick health scans of their social media accounts as they're coming to the stadium," Carlson said.
The process is voluntary and quick, but the city's famously prickly sports fans might not willingly submit their social media feeds to scrutiny.
After the 2021 boom, IPO activity slowed down significantly, in part due to monetary policy – but things are getting moving again with tech-friendly companies like Iboutta and Rubrik making a public debut.
With an increasing demand for mental health services, one person wanted to change the therapy game. In 2017, CEO Alex Katz founded Two Chairs, a company that uses technology to match patients with the right therapist.
Not only is April Financial Literacy Month, it’s also the kickoff of the spring homebuying season. So now is the time to make sure you have a financial plan in place – and why it might not be wise for that to include buying your first home.
While the U.S. may slowly be on the path to lowering inflation (and therefore interest rates), Europe has thoroughly trounced America, putting it on the path to lower rates by this summer.
April's release of the monthly Housing Starts and Building Permits reports by the Census Bureau provides crucial insights into the construction activity in the housing market. These reports are an economic indicator, shedding light on the current state of the housing market and its broader economic impact.
Caitlin Clark is heading to the Indiana Fever, the number one draft pick and the highest-scoring college basketball player of all time. And while she may not be getting millions from the WNBA, there's a few ways she'll net compensation for her generational talents.
Author of 'Clean Meat,' Paul Shapiro joins Cheddar to discuss how the cellular agricultural revolution helps lower rates of foodborne illness and greatly improves environmental sustainability. Plus, how his company The Better Meat Co. is bringing healthier food options to the table.
Recent headlines might make it sound like World War III is imminent, but when it comes to your finances, it's not the time to panic. The market is coming off its longest winning streak since 2011.
You may have noticed fewer new venture capital-backed startups (like Airbnb or Uber) lately. The market slowed to a crawl after 2021, but things are expected to take off again in 2025.
Corporate earnings season is underway, that time when companies share their billions in sales or double-digit profits. But the data shows even companies are struggling with high inflation and interest rates.
