Petco Appeals to 'Pet Parents' With All-Natural Pet Food Initiatives
*By Carlo Versano*
Petco will phase out dog and cat food containing artificial ingredients and preservatives entirely by May 2019, the company announced Tuesday.
Petco CEO Ron Coughlin told Cheddar Tuesday that the decision to move to a wholly natural-ingredient line was part of a corporate strategy to become a full-service "partner to pet parents." It also reflects broader consumer trends toward healthier, organic foods ー that now includes the diets of their pets.
"All the trends that happened in farm-to-table are happening in pet food," Coughlin said. Some Petco stores will even start piloting "human-grade" food cooked in-store ー made-to-order meals for dogs.
Coughlin admitted that revenues at the privately-owned Petco could get dinged in the short run as it terminates relationships with suppliers who won't follow it to the "nutrition high ground." It's also facing headwinds from tariffs that are forcing the company to rethink aspects of its supply chain, he said.
For all the health consciousness, the move to go all-natural is very much a way for Petco to Amazon-proof ($AMZN) its business model. Coughlin said some stores will soon have on-site veterinarians, along with its roster of groomers, to create what Coughlin called "360 degree care for pets" and a one-stop shop for pet owners.
"We want to make sure we're doing the right thing for pets," he said.
For full interview [click here](https://cheddar.com/videos/petco-ceo-were-banning-artificial-ingredients).
Ross Mayfield, Investment Strategy Analyst at Baird, joins Cheddar News' Closing Bell, where he breaks down a very up-and-down week on Wall Street that included a late Friday rally to send the major indexes sharply higher on the day.
NFT art platform TRLab recently raised $4.2 million in funding. TRLab launched just last year but says its platform focused on NFT curation and distribution is growing quickly. The company hopes to bridge traditional and digital art worlds and help artists explore NFTs as an emerging medium. TRLab co-founder and chairwoman Xin Li-Cohen and co-founder and CEO Audrey Ou joined Cheddar News' Closing Bell to discuss.
Chris Vecchio, senior analyst at DailyFX, joins Cheddar News to discuss what investors should watch as the three major indexes see wild swings all week.
Diageo, one of the largest distillers in the world, recently reported its global sales have surpassed pre-COVID levels. Debra Crew, the company's North American president, joined Cheddar to discuss the surging sales, supply chain disruptions, and its efforts in non-alcoholic beer and spirits. "We had growth across all five regions," Crew said. "A year ago that wasn't true. This was really more of a North America recovery story. This year you really see this across the globe, people returning back in. On premise reopening really helped us." The producers of Don Julio tequila and Ketel One vodka also opened a new carbon neutral distillery in Lebanon, Kentucky.
