*By Jacqueline Corba*
Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market.
"From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally."
Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap.
"I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar.
The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano.
Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2).
"I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).
Social media has helped fuel massive opportunity in the travel industry, but with opportunity, comes cutthroat competition, Trivago CEO Rolf Schrömgens said Wednesday. "People are really traveling in general more. They want to experience stuff, they don't want to buy stuff anymore," Schrömgens told Cheddar.
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Abra, a five-year-old crypto company that has historically been focused on remittances, is starting to look like a fintech app itself; it will soon give users the ability to use their bitcoin to invest in traditional assets “like Apple, Amazon, gold and the S&P 500," according to a customer email it sent late Tuesday.
Amazon may have met the David to its Goliath in the epic battle for Long Island City ー provided that Gov. Cuomo doesn't stand in his way. State Sen. Michael Gianaris, who represents New York's 12th district, including Amazon's planned Long Island City outpost, said the tech giant's plan ー promising 25,000 jobs in exchange for billions in city funds ー doesn't even merit negotiation.
Shares of Disney jumped after the bell on Tuesday, boosted by revenue growth in its television and parks divisions. The report was good news for investors looking to gauge Disney’s strength as it deepens its direct-to-consumer offerings in an effort to compete against rivals like Netflix and Apple.
Shares of embattled social media company Snap soared more than 16 percent in extended trading on Tuesday, after beating Wall Street's expectations for its fourth-quarter financial results and reporting relatively stable daily active users year-over-year. Wedbush's Dan Ives said the results showed signs of progress.
Viacom CFO Wade Davis says the company's recent acquisition of Pluto TV gives it a competitive advantage as it vies for consumers in a saturated market."The market for video products has been segmenting for some time now," Davis told Cheddar Tuesday. "With this segmentation, consumers have become a lot more value conscious, and we think that that underscores the opportunity in what we talk about as the free price point."
Blue Hexagon, a company focused on protecting companies from cyberthreats, has raised $31 million from Benchmark Capital and Altimeter Capital, which called the startup's deep learning technology a "game changer" in cybersecurity.
Google parent company Alphabet slipped in extended trading on Monday after the FAANG stock beat Wall Street expectations on its top and bottom lines, but cost-per-click ー or the amount Google charges advertisers when an ad gets clicked ー fell 29 percent on Google properties.
Facebook has made its first acquisition in the blockchain space. The social network has quietly hired the team behind Chainspace, a small blockchain startup founded by researchers from University College London, Cheddar has learned. Chainspace was building a decentralized “smart contracts” system that could facilitate payments and other services through blockchain technology.
