*By Jacqueline Corba*
Bitcoin soared back above the [$8,000 mark this week for the first time since May](https://cheddar.com/videos/reddit-co-founder-on-the-state-of-cryptocurrency). The surge comes as more institutional investors look to grab a piece of the still-emerging crypto market.
"From a stored value perspective I'm a Bitcoin maximalist," [Fin co-CEO and co-Founder Sam Lessin](https://cheddar.com/videos/tech-entrepreneur-sam-lessin-authors-childrens-book-on-bitcoin) told Cheddar's Crypto Craze Thursday. "If you look at the broader blockchain and crypto ecosystem, I don't think people fully appreciate how deeply big a deal it is to have an immutable ledger globally."
Lessin, who served as a vice president of product management at Facebook from 2010 to 2014, joins fellow Facebook alum Anthony Pompliano in his bullish outlook on Bitcoin, the largest digital currency by market cap.
"I've got a high degree of confidence that at some point in the future its going to hit $50,000. And I've got some degree of confidence that it will be by the end of this year," Pompliano, who now runs Morgan Creek Digital Assets, told Cheddar.
The factors driving the value up? Human psychology, speculation around a [cryptocurrency ETF](https://www.coindesk.com/bitwise-proposes-etf-for-top-10-cryptos/), and growing institutional interest, said Pompliano.
Facebook itself even wants in on crypto. In May, [Cheddar reported Facebook is developing its own digital currency](https://cheddar.com/videos/facebook-plans-to-create-its-own-cryptocurrency-2).
"I have a lot of respect for the Facebook team," said Lessin. "What they have is a fundamental networkーthe biggest one ever in the history of the world connecting people." He called a Facebook move toward crypto an "obvious play."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjExNzY=).
Snap Inc. laid off five employees from its research group this week, according to people familiar with the matter. The five employees were part of a team led by Bobby Murphy, Snap's co-founder, chief technology officer, and second largest individual shareholder.
It's not fitness. It's life. Such is the motto of wellness brand Equinox ー which is taking that commitment to the next level with "Cycle for Survival." "At Equinox, we are a 'do good' company. We're about high-performance living and we felt that this was a cause we wanted to get involved in, " Scott Rosen, president of Equinox, told Cheddar.
Abra's new investment features that allow users to invest their Bitcoin in traditional stocks and ETFs are the latest step forward for the crypto wallet and exchange to become a global crypto bank, CEO Bill Barhydt told Cheddar Thursday.
TikTok, the Chinese-owned company that has quickly become one of the hottest apps in North America, has hired a veteran YouTube executive named Vanessa Pappas to oversee its U.S. operations. TikTik parent company ByteDance is the most valuable private company in the world.
By all accounts, 2018’s North American Bitcoin Conference was packed. The bull market attracted more than 4,000 zealous attendees to Miami to hear the Bitcoin gospel. That January, the term “Bitcoin Billionaire” was widespread, and a tide of scheming hustlers and buttoned up institutions had infiltrated the ranks of Bitcoin’s true believers, looking for riches.
Motorola is out with its latest line of smartphones offering customers more options when it comes to budget-friendly devices. The new G7 models feature bigger screens, sharper cameras, and longer battery life. Motorola's head of product operations, Doug Michau, talked to Cheddar about the importance of low-cost options and also addressed rumors of a Razr reboot.
Airbnb announced on Thursday that airline industry veteran Fred Reid has joined the company as global head of transportation to lead an intensive push into transportation. “We’re going to explore a broad range of ideas and partnerships that can make transportation better. We haven’t settled on exactly what those will look like,” Airbnb CEO Brian Chesky said in a statement.
Warren Bravo thinks investors will get behind his fish waste-based cannabis concept when his company, Canadian marijuana producer Green Relief, heads to the public market this year. "We are going out, we'll say, sometime this year into the IPO space," Bravo, Green Relief CEO and co-founder, told Cheddar on Wednesday, adding that he's not committed to a specific time frame.
If there's one issue on which President Trump and Congress can work together, it's infrastructure. That's according to Henry Cisneros, a veteran private equity investor and former HUD Secretary under President Bill Clinton.
Firefly is a car-top digital smart screen that benefits ridesharing drivers by giving them a new source of income ー and helps their home cities by providing them with new streams of data, the company's CEO told Cheddar.
"We placed digital smart screens on top of taxi and rideshare cars, and thereby we serve location and time-targeted outdoor advertisements, at the same time our smart screen generates a lot of smart screen data which we share back with municipalities and cities," said Firefly's co-founder and CEO Kaan Gunay.
