OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
A happy ending for a deer trapped in barbed wire for two days as the rescue played out on video caught on body cam footage from deputies at the Columbia County Sheriff's office in Wisconsin.
Walmart says it is working closely with investigators to try to determine why a shooter opened fire at one of its stores in Ohio and wounded four people before killing himself.
Starting on April 28 in Houston and concluding in Santa Clara, California, on July 17, the Rolling Stones will make their way across the U.S. and Canada.
Despite inflation and memories of past holiday travel meltdowns, millions of people are expected to hit airports and highways in record numbers over the Thanksgiving break.
