OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Harry Belafonte has died at age 96. He was a dedicated activist and award-winning actor and singer.
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Longtime CNN host Don Lemon is out at the cable news network a little over two months after apologizing to viewers for on-air comments about Republican presidential candidate Nikki Haley, CNN announced Monday.
Prince William gave a British restaurant customer the surprise of their life. While on an official visit to the city of Birmingham, William and his wife Kate Middleton stopped by a popular Indian restaurant, and the prince took a call from a customer looking to book a table.
Fox News says it has agreed to part ways with Tucker Carlson, less than a week after settling a lawsuit over the network’s 2020 election reporting.
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