OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Unesco called for a worldwide ban on smartphones in classrooms, claiming that excessive usage was linked to reduced educational performance and emotional problems.
Putting together a box of roses or any other type of flowers is a fun and creative task but even better when flowers last for a year like they dow at Rose Box NYC. Gal Yakir, head of operations and marketing specialist, joined Cheddar News to explain the process.
Rose Box NYC, a flower shop in New York City where rapper Cardi B has purchased from, helps arrange unique bouquets and provides attractive, preserved floral arrangements. Gal Yakir, head of operations and marketing specialist, spoke with Cheddar News behind its process.
Sinéad O’Connor, the gifted Irish singer-songwriter who became a superstar in her mid-20s but was known as much for her private struggles and provocative actions as for her fierce and expressive music, has died at 56.
