Popular dating sites and apps widely collect information from their users for match-making are also deploying that info for advertising. Axios Technology Reporter David McCabe explains what this means for data security and protection.
"The implications are wide-ranging," says McCabe. "The kind of data they could collect is very valuable."
According to a recent poll by SurveyMonkey and Axios, 37 percent of users are comfortable providing personal info to dating sites, compared to 20 percent who are not comfortable at all.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.