*By Jimmy Mondal*
After a tumultuous season and a disappointing 5-9 record, the New York Knicks Gaming team was at the bottom the 2K league barrel.
But clutch seems to be the team's middle name ー the Knicks Gaming squad was able to pull off not one, but two miracle runs to qualify for the NBA 2K League playoffs.
By executing a victory in the TICKET tournament and harnessing the power of the fans at New York City's NBA 2K studio, the Knicks emerged the league winners in the last quarter of the finals match.
But now the question becomes: can the team trounce their competitors a second time?
According to Jeff Eisenband, host and analyst at the NBA 2K League, it's unlikely.
"The short answer I can give you, is probably not," he told Cheddar Sports. "There are 21 teams in the league. There were 17 in year one ー these teams are all so even.”
That said, Eisenband also thinks the team has serious talent on its side, including “ four players coming back, losing the NBA \[2K League\] Finals MVP, Nate Kahl, but … iamadamthefirst is one of the prime players in the league, and a lot of people forget about Goofy757, who is probably, in my mind, the best rebounder in the league.”
As for the future of the Knicks team, Eisenband thinks burnout will be a major factor.
"They had dominated the season, but I also think there’s a sense of burnout in that they had a target on their back the whole season."
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
