Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Robinhood made its own leap into the stock market Thursday, the one it helped reshape by bringing millions of new investors to Wall Street.
A new interactive tracker from the Atlantic Council shows that 81 countries are at some stage of development with a central bank digital currency, but the U.S. is notably absent from its list of frontrunners.
Tesla’s quarterly profit has surpassed $1 billion for the first time. The results come as the electric car pioneer navigated through a pandemic-driven computer chip shortage that has caused major headaches for other automakers.
Vaccine Mandates, Osaka Out & LeVar Burton Takes Jeopardy!
After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. Still, advertisers and sponsors haven't pulled out of the popular live sporting event.
Team USA's Uneven Start, Optimism Plummets & 'Old' Stuns Box Office
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Dollar-pegged cryptocurrencies called stablecoins are on the rise, and U.S. regulators are taking notice.
Online brokerage Robinhood is looking for a market valuation of up to $35 billion.
The Biden administration is blaming China for a hack of Microsoft Exchange email server software that compromised tens of thousands of computers around the world earlier this year.
