Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
The e-commerce company opened Shopify New York on Thursday, a community workspace aimed at helping entrepreneurs. Cheddar's Michelle Castillo takes a deeper look at the Manhattan location.
The White House will be requiring incoming travelers to the U.S. to be vaccinated., Gov. Cuomo is potentially looking at criminal charges, and Jeopardy! might be heading in a surprise direction for a new host.
The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026. It also has won a voluntary commitment from the industry that electric vehicles would make up roughly half of U.S. sales by 2030.
Lobbyists for the crypto industry are calling for last-minute revisions to an infrastructure bill provision that could fundamentally change how the federal government treats holders of digital assets.
Cuomo Report, Evictions Halted & Passenger From Hell
J. Allen Brack, the president of Activision’s Blizzard Entertainment, is leaving the company as it continues to deal with the fallout from a discrimination and sexual harassment lawsuit.
Biles Takes the Beam, Vax Milestone & 'Lord of the Rings' First Look
Fortnite fans are getting a special treat this month. Epic Games just announced that Ariana Grande will be performing at Fortnite's upcoming Rift Tour. The five-show concert series kicks off August 6th through August 8th. Jordan Minor, apps and games analyst at PCMag.com joins us to talk about what fans can expect from the virtual concert.
Cheddar's Michelle Castillo takes a deep dive into the world of Formula E racing. The all-electric motor sport is looking forward to a more sustainable future on and off the track.
A Russian space official has blamed a software problem on a newly docked science lab that briefly knocked the International Space Station out of position.
