Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
Solar energy has the potential to supply up to 40% of the nation’s electricity within 15 years — a 10-fold increase over current solar output, but one that would require massive changes in U.S. policy and billions of dollars in federal investment to modernize the nation's electric grid, a new federal report says.
Amazon to Open 2 Cashier-less Whole Foods Stores Next Year
Gain-of-Function, Mexico Abortion Stunner & Album Wars
Goodbye Summer, Texas Abortion Law & Remembering Michael K. Williams
Apple is indefinitely delaying its plans to scan iPhones in the U.S. for images of child sexual abuse.
When Only Fans announced that they would be blocking adult content on the platform, creators like Pyra Faye were shocked and disheartened.
When Only Fans announced that they would be blocking adult content on the platform, creators like Pyra Faye were shocked and disheartened. The company has since changed stances, saying it would suspend its initial ban on sexually explicit content. But Pyra Fae says the damage has been done, as she's noticed website traffic decline which has impacted her business.
Cheddar asked its Gen Z and Millennial-aged Facebook and Instagram users about several topics including how they use social media, buying cryptocurrency, and the future job market.
Google is once again postponing a return to the office for most workers until mid-January.
Amazon is teaming with payments company Affirm to offer online shoppers a buy-now-pay-later option that does not involve credit cards.
