French winery and champagne producer Moët & Chandon is preparing for New Year's Eve this year with fresh e-commerce offerings designed to encourage people to celebrate at home.
The wine and spirits brand is launching The New Year's Eve WISH-SHOP, a destination for special holiday offerings that also gives customers a chance to win a drop-in to their holiday party from actress Tracee Ellis Ross, DJ Steve Aoki, or actor Darren Criss.
The initiative comes as Moët & Chandon caps off a difficult year for on-premise sales. The company has doubled down on e-commerce offerings as customers drink more at home due to the COVID-19 pandemic and lockdowns.
"I have to say that despite obviously the on-premise being in a very difficult situation, our business has been very resilient, especially as we see the e-retail and, as we like to call it, the e-premises really explode," Anne-Sophie Stock, vice president of Moet & Chandon, Veuve Clicquot, and Chandon U.S., told Cheddar.
Stock explained that the company was lucky to have already integrated with third-party delivery partners such as Drizly prior to the pandemic.
"Now that consumers and all people are looking for e-retails to have the one-hour delivery, this has really paid off in the last few months," she said.
The WISH-SHOP is one more way the company is meeting customers where they are. Those who sign up have a chance to win a cocktail making experience with Tracee Ellis Ross, a serenade with Darren Criss, or a virtual hangout with DJ Steve Aoki.
"We are lucky that champagne is really the essence of celebration," Stock said. "So basically, even if it's going to be the biggest at-home, it's going to be a holiday season, and we are always ready, in champagne, to celebrate with everybody at home this year."
Outside of coronavirus, Moët has also faced growing competition from hard seltzer this year — but Stock said more bubbly drinks on the market is an opportunity rather than a challenge.
"I think that anything bubbles for me and for us is an opportunity. I think that as we have seen a lot of people are really looking for a bubbly experience," she said.
In line with this, she said champagne sales were higher than usual over the summer,
"Basically this type of product really opened up the palate of people, and they're really looking into exploring," she said. "So the more the merrier. We always say that."
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.