Toymaker MGA Entertainment is not just focused on the biggest gift-buying holiday of the year but has its eyes set on a longer-term goal: sustainability in the toy manufacturing industry.
The company is currently using recycled materials to produce new products and is even encouraging customers to think green.
"We hit a lot of snags. People don't like to change. Factories don't like to change, but if there is a will, there is a way to do it. So far we have been successful," Isaac Larian, CEO and founder of MGA Entertainment, told Cheddar.
Last year, the company partnered with New Jersey-based recycling company, Terracycle, to make recycling its L.O.L Surprise! products and the packaging easier for customers.
"Just last month alone, over 25,000 toys were recycled, which is great," Larian said.
Those recycled toys are currently being used to make Little Tikes' Go Green line of toys. So far, the company has used more than 4 million pounds of recycled materials to create new products.
While MGA keeps sustainability in mind when creating new products, according to Larian, it isn't impacting the company's ability to deliver and keep kids satisfied.
"I've been in [the] toy business for 42 years. I see children today much more aware of sustainability and climate change than ever before, so that is great news for the future of this planet," he noted.
While sustainability may increase MGA's overhead, Larian said efforts to protect the environment are worth the price tag.
Deep Fission CEO Liz Muller discusses underground nuclear reactors, powering AI, cutting energy costs, and why the future of clean power may be below ground.
Adidas shares how FIFA World Cup 2026 will drive innovation, fan engagement, and billions in opportunity with new gear, technology, and business strategy.
Kristian Kerr, Head of Macro Strategy at LPL Financial, breaks down the firm's 2026 Mid-Year Outlook, recession risks, AI, the Fed, and what's next for markets.
Jess Inskip, Director of Investor Research at StockBrokers.com, breaks down Q2, the AI trade, Fed policy, earnings, and where investors should look next.
Quantum computing is moving from science fiction to national strategy. Infleqtion CEO Matt Kinsella explains Trump's new executive order and what it means.
Americans traveled in record numbers over July 4th despite rising costs. Skift's Sarah Kopit explains what it says about consumers, airfares, and summer travel.
