VICIS CEO Dave Marver discusses the Zero1 helmet, rated by the NFL as the safest ever made. Marver explains what makes the helmet different and what's next for the company.
Marver explains the mission to make a safer helmet started when he realized there had been little to no innovation in football helmets since the 1970s. The Zero1 is different because it actually yields to contact, like a car bumper.
Marver says the company saw an opportunity to "disrupt" the helmet market in a positive way. Marver explains VICIS isn't just interested in making football safer, but many sports including soccer.
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
