Mytheresa ($MYTE), an online luxury platform offering ready-to-wear, bags and accessories for men, women and children, made its debut on the NYSE Thursday. Shares of the company opened at $36 apiece, well above their IPO price of $26. The initial public offering, Mytheresa CEO Michael Kliger told Cheddar, was a company goal since its split with parent company Neiman Marcus in 2020.
“What makes us unique in this space is that we are highly curated and really focused on the inspirational part of luxury,” said Kliger. “We only focus on the true luxury brands from Europe - Italy, France - and we focus on the high-end of the consumer base.”
The business model is working. The company has seen significant growth over the past year, with the number of active users jumping 21.7 percent to 486,000, shipping 1,092,000 orders to 133 countries. This growth, coming hand-in-hand with profitability, is helping spur the company's success.
What sets Mytheresa apart is the focus on curated luxury goods, which more and more consumers have used the internet to buy amid the coronavirus pandemic. The company works with more than 200 coveted luxury brands and has retained all of its brand partners since founding. It’s also retaining its customer base, with return customers accounting for 79.6 percent of net sales in 2020.
Mytheresa stock closed the day Thursday at $31, a 19 percent jump from its IPO.
Shark Tank star Barbara Corcoran reveals how she is handling all of this recession news, the best time to buy a home and what she looks for when hiring. Watch!
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.