*By Conor White* During the bitter months of winter, music-lovers may dream of summer festivals like Coachella, Bonnaroo, and Governors Ball. But actually planning trips to those festivals is another matter entirely ー and an expensive one, at that. Enter LiveXLive, a platform that brings festivals and other live events to music enthusiasts who can't afford to attend in-person. "We set out to take the playbook from ESPN, to create the next generation MTV," founder Robert Ellin told Cheddar Thursday. "And then add the community and social components of it to give the consumer the most immersive experience while they watch a live event." LiveXLive has already streamed 20 events in 125 countries to the tune of more than 45 million views. The company's next event is iHeartRadio's ALTer Ego Festival through a new partnership with the entertainment giant. Ellin said the possibilities for his company are immeasurable. "We gave them an opportunity to partner and curate a brand new revenue stream for the entire music industry," he said. The new partnership with iHeartMedia should only boost LiveXLive's ($LIVX) already-rapid growth. The company now has over 650,000 paying subscribers and more than 1.2 million active users, with almost 30,000 new subscribers a month. While it might seem counterintuitive for festivals to partner with a platform that allows users to watch events from their couches, Ellin argues it's actually a mutually beneficial arrangement. "You can watch it on TV but you'd still rather be at the live event," he said. "We're driving more people to these events." For full interview [click here](https://cheddar.com/videos/livexlive-partnering-with-iheartmedia-to-stream-festivals).

Share:
More In Business
Poll: More Americans think companies benefit from legal immigration
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
Tylenol maker rebounds a day after unfounded claims about its safety
Shares of Tylenol maker Kenvue are bouncing back sharply before the opening bell a day after President Donald Trump promoted unproven and in some cases discredited ties between Tylenol, vaccines and autism. Trump told pregnant women not to use the painkiller around a dozen times during the White House news conference Monday. The drugmaker tumbled 7.5%. Shares have regained most of those losses early Tuesday in premarket trading.
Load More