In a bid to lure millennials, the luxury carmaker is testing out the new strategy with various pricing models, says Jeff Bracken, Lexus Group Vice President. The carmaker unveiled the Lexus UX model at the New York International Auto Show on Wednesday. For the full interview, [click here](https://cheddar.com/videos/lexus-unveils-a-new-compact-crossover-for-the-urban-explorer).

Share:
More In Business
Today Explained: Is ChatGPT Parent OpenAI the Next Google?
Microsoft is reportedly looking to invest $10 billion in OpenAI, the parent company of ChatGPT, which would place the value of the company at $29 billion. Investors believe the new technology company could change the world as Google did.
Bonds Poised for a Rebound in 2023
Caleb Silver, editor-in-chief of Investopedia, joined Cheddar News to discuss playing the bond market, specifically corporate bonds and the risks involved.
Load More