Lagging demand for the iPhone X and reports from smartphone chipmakers of decreased orders has some analysts predicting that Apple will retire its most expensive phone.
Mirabaud analyst [Neil Campling](https://www.cnbc.com/2018/04/20/apple-iphone-x-discontinued-this-year-analyst-says.html) said he anticipates the iPhone X will likely be discontinued this year.
According to Sascha Segan, lead analyst for PCMag.com, that's not going to happen. Instead, Segan said that Apple would launch new iPhones in the fall and the X would live on as the premium iPhone on the market.
"We are going to do a little flipping here," said Segan. "You have this prestige position where the X is, and then the 11 and then the 12 possibly."
When asked if the X is worthy of that prestige position, Segan said, "No, I never thought the iPhone X was worth a thousand dollars."
The iPhone X is still the most profitable iPhone despite underwhelming demand. Segan said that Apple was testing consumers' limits with the iPhone X. But he thinks the company will keep pushing those limits.
For full interview, [click here](https://cheddar.com/videos/iphone-x-dead).
Mark Hamrick of Bankrate discusses the jobs market, AI's growing impact on employment, and how markets are reacting to today’s surprising payroll data.
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Ben Geman, Energy Reporter at Axios, joins to discuss the latest Middle East tensions, Brent crude price swings, and why gas prices aren’t falling with oil.
