Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.

With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.

"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.

For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.

The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month. 

"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.

Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.

"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."

Share:
More In Culture
'Ignite' Training Women to Run for Public Office
Ignite works to recruit and train women to run for elected office. As a part of Cheddar News' celebration of Women's History Month, CEO Sara Guillermo joins Cheddar Politics to discuss her organization's work ahead of the 2022 midterms.
Do Award Shows Really Matter?
Awards season is underway and the Oscars are right around the corner. But with the 'best picture' nominees barely breaking the box-office bank, why do we tune in to hours-long broadcasts for movies we don't even watch? The answer is we don’t. Ratings for award shows have plummeted in recent years but it seems everything these organizations do to try and keep viewers isn’t working. This year the Academy of Motion Picture Sciences decided the answer was to cut eight awards from the live broadcast to help with time. Now it’s facing backlash from nearly every angle in the industry. Cheddar's own JD Durkin reports.
Gig Economy Apps Push Back Against Reclassifying Workers
Uber Lyft and Doordash are all set to spend $1 million dollars on a campaign and efforts to stop lawmakers from classifying their gig workers as employees. The campaign features TV and online ads highlighting Washington area workers who say they prefer the flexibility of being an independent contractor rather than following the model of a company employee. Professor at NYU. Stern School of Business and author of the sharing economy, Arun Sundararajan, joined Cheddar to discuss more.
This Dating App is Made for Music Lovers
Rachel Van Nortwick, CEO and Founder of Vinylly, joins Cheddar Innovates to discuss how this dating app is designed with music lovers in mind, pairing matches based on each individual's unique taste in music.
Andrea Macasaet Brings Anne Boleyn to Broadway's 'Six' Featuring an All-Female Cast
The Broadway musical “Six” tells the stories of the six wives of King Henry VIII, featuring a diverse cast and musical crew comprised entirely of women. Andrea Macasaet, starring as Henry's second wife, Anne Boleyn, joined Cheddar News to talk about what theatergoers can expect from the new musical take on English history. "You have a group of women from different walks of life retelling the story of these women in history, these queens, and they're far beyond the moments of their marriage, or their divorce — or their beheadings," she said.
Tik Talk: New Tech Helps Plants Make Music
In this edition of Tik Talk, musicians use tech to make songs with plants. The process turns electrodes in the plants into musical notes and the results just might blow your mind.
Load More