Kroger customers can now have restaurant-style meals delivered to their door as the supermarket partners with the cloud-kitchen platform ClusterTruck.

"As we're growing, we were starting to think about strategic partnerships and folks that can take our software platform to the next level," Chris Baggott, CEO and co-founder of ClusterTruck, told Cheddar Thursday. "Kroger — being a Midwestern company like ClusterTruck — they were a natural [fit]."

Cincinnati-based Kroger, the largest supermarket chain in the U.S., is launching the service in four cities. ClusterTruck was founded in one of them — Indianapolis.

Kroger's Business Development Leader Ethan Grob says that his company is trying to capitalize on the larger industry trend of delivery-only restaurants.

"If you've been to a restaurant recently, you see third-party delivery people lining up to deliver these restaurant orders, which can take away from the in-store restaurant experience," Grob said. "Restaurants are increasingly looking to take that food preparation out of their main kitchens and into these ghost kitchens or dark kitchens."

And that's exactly what Kroger's found in ClusterTruck.

"We've built a profitable model by being vertically-integrated, and leveraging software and machine learning to control every aspect," Baggott said, citing ClusterTruck's drivers and food cooked in-house.

"We're really tied tight with Kroger on this," Baggott said of his Midwestern neighbor. "We're very invested in being successful with this together."

Share:
More In Business
Australia Cracks Down on Buy Now, Pay Later
Australia's government announced regulations for buy now, pay later services, which will be labeled as consumer credit products, which puts them under the country's Securities and Investments Commission's watch.
The Day Ahead: Earnings, Home Sales Data, Microsoft Software Conference
Cheddar News checks in to see what's on The Day Ahead, which will include earnings from Lowe's, Dick's Sporting Goods, BJ's and AutoZone along with new home sales data. In addition, Microsoft's Build 2023 Developer Conference is slated to kick off for software engineers and web developers.
GM North American President Rory Harvey on EV Market
Rory Harvey, General Motors' incoming North American president, joined Cheddar News to discuss GM's foray into the rapidly-changing electric vehicle market along with what lies ahead. "It's a very dynamic time in the automotive industry," he said. "If you look to the transformation across the EVs, it's happening and it's happening at a pace."
Tesla Trims Model 3 Prices in U.S.
Tesla trimmed prices by offering discounts of around $1,300 for its Model 3 vehicles, continuing price adjustments across its fleet since January.
Load More