*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
romantic scams have hit a record high, according to the FTC. Last year alone, victims lost an estimated $547 million, which is six times more than the recorded total from 2017. Debbie Montgomery- Johnson, a victim of romantic scams and the author of the 'Woman Behind the Smile,' joined Cheddar to discuss more.
Alex Walker, candidate for Colorado's 3rd Congressional District, joins Cheddar News to discuss why he's running against Lauren Boebert and the inspiration behind his viral campaign ad.
Lisa Hagen, politics reporter for U.S. News and World Report, joins Cheddar News to preview what to expect from President Biden's State of the Union Address on March 1.
GLAAD, the media watchdog for the LGBTQ community, released its “Where We Are on TV” report last week, with updated data on the entertainment industry. Rich Ferraro, chief communications officer for the non-profit organization, joined Cheddar News to talk about the progress that has been made on media representation and what's at stake in the process of humanizing queer people in popular culture as a recent backlash in legislative trends demonstrated. "We just saw the news yesterday in Texas, a move from Governor Abbott that would try to pull trans youth away from their parents for receiving gender-affirming care," Ferraro said. "And television and entertainment can be a frontline to preventing such anti-LGBTQ legislation from moving forward."
The real estate market is only continuing to heat up as home prices skyrocket across the country. The median price for an American home jumped nearly 20 percent in a year, with the number of 'million dollar cities' tripling since 2020. Tim Rood, Situs AMC Managing Director joined Cheddar's Opening Bell to discuss.
