*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
As musical numbers keep springing up on TikTok Cheddar's Michelle Castillo talks to the cast and crew behind "For You, Paige," the platform's first-ever commissioned musical play.
PWR WMN's CEO and Co-Founder, Kimberly Borges, and COO and Co-Founder, Miriam McDonald, join ChedHER to discuss how they are building an apparel brand to make women feel confident and powerful, and the latest trends in workplace fashion.
Annie Ryu, Founder & CEO of Jack & Annie's, joins ChedHER to discuss the story behind her meat-alternative brand, the benefits to jackfruit, and how our meat consumption impacts the environment.
Catching you up on what you need to know on April 22, 2022, with updates on a new Ukraine aid package, a new missile test by Russia, DOJ announcement of $150 Million in COVID-related fraud, the Florida senate supports Gov. DeSantis in stripping Disney of its special tax district, and more.
As the target of racist attacks in middle school, Destiny Helligar used her experience as a catalyst to make sure these attacks wouldn't happen to other students. The young activist joins Cheddar News to discuss creating safe spaces in schools with her organization the Destiny Education Project.
Save the world this Earth Day, Elon Musk still wants to buy Twitter, and Mike Tyson's plane rage. Here is all the news you Need2Know for Friday, April 22, 2022.
A record number of children got homeschooled during the pandemic, jumping over 60 percent in the 2020-2021 schoolyear compared to pre-pandemic numbers. Andrew Bacher-Hicks, Assistant Professor of Education Policy at Boston University joins Cheddar News to explain why many parents are sticking to home education even after schools reopened their doors.
