*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
New details surrounding the deadly shooting that took place on the production set of "Rust" have now emerged. According to sources close to the matter, hours before the set several crew members walked off set over safety concerns. Senior Editor at Variety and host of the "Just for Variety" podcast Marc Malkin along with Certified Firearms Instructor and Founder of The Reload Stephen Gutowski, joined Cheddar to discuss more.
Jill and Carlo cover the news out of Facebook's latest earnings, Tesla's monumental day, Dave Chappelle addresses controversy and the tragedy of the climate emergency.
Edtech startup ENTITY Academy raised $100 million in its latest round of funding. The company's platform offers tech training to women via online courses, in areas like data science and software development. The courses include mentoring and career coaching from people working in the tech industry. ENTITY Academy's founder and CEO Jennifer Schwab joined Cheddar News' Closing Bell to talk more about the company and the funding.
LendingTree's latest survey found that parents and Gen Zers are the most likely to overspend on Halloween this year. Brianna Wright, a senior consumer research specialist at LendingTree, joined Cheddar to discuss what exactly consumers are splurging on this spooky season and how to carve out room in your budget to celebrate.
Connor Franta, YouTube star and author of 'House Fires,' joins Cheddar News to discuss his latest book which is a collection of essays, photos, and poems about dating, sex, relationships, mental health, and so much more.
Zaire Wade and Jalen Newsome, Co-founders and Co-CEOs of 'YNG DNA' join us to talk about their new NFT collection available Oct. 25 on WAX NFT blockchain.
According to new research by Twitter, the social media platform algorithm amplifies content from the "political right" rather than those on the left. The company says this data comes as the platform has been taking the time to research the implications of its algorithm and whether or not it has caused any "unknown harm". President and CEO of Media Matters for America Angelo Carusone, joined Cheddar to discuss more.
The tragedy on the set of the movie "Rust" is sparking calls for safer Hollywood film sets. Actor Alec Baldwin accidentally killed the film's director of photography and injured the director when he fired a prop gun while rehearsing a scene last week, unaware the weapon was loaded with live rounds. Tom Murray, entertainment editor of Insider, joined Cheddar to discuss how prop guns can still be very dangerous and why Hollywood has prioritized realism over safety, despite several on-set accidents over the decades.
Jill and Carlo cover the latest developments in the Alec Baldwin prop gun shooting, when vaccines for kids as young as 5 should be approved, new reporting on Facebook and more.
