*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
Beginning Christmas Day, the home of the Los Angeles Lakers, Clippers, Kings, and Sparks, the Staples Center, will go by the name Crypto.com Arena after a massive $700 million deal with AEG. Steven Kalifowitz, the chief marketing officer at Crypto.com, and Todd Goldstein, the chief revenue officer at AEG, joined Cheddar to talk about the historic changeover in naming rights and what other changes that fans entering the arena might expect.
Jillian Hughes, communications director at Mental Health America, joined "Cheddar Wellness" to talk about her organization's annual report on mental wellbeing. She noted that more than 50 million Americans reported suffering from mental health problems with more than half of them going untreated. Hughes also talked about how the ongoing pandemic continues to impact people's mental health.
The iconic Los Angeles Staples Center will sport a new moniker, Crypto.com Arena, beginning Christmas Day. AEG made the naming-rights deal with Crypto for a historic $700 million.
Robbie Abed, Author of 'Fire Me I Beg You', discusses how the shift to remote work has changed the job landscape and how people can leverage their skills to better suit their lifestyle.
Jill is joined by “Friend of the Pod” Mosheh Oinounou to talk booster shots, and whether “fully vaccinated” will eventually mean three shots, not two. Plus, the latest on the Kyle Rittenhouse trial. And the research is in: we know now the perfect way to hug. Also, Jill and Mosheh debate whether Airpods are passé.
Over the years many people have gotten into the act of living a sustainable life all in the hopes of helping to protect and save the plant. However, some argue that living in this kind of fashion is expensive and only accessible to the wealthy. Editor at Large at CNET Farnoosh Torabi, joined Cheddar to discuss more.
Former assistant U.S. attorney David A. Katz joins Cheddar News to discuss the murder trial of Kyle Rittenhouse and what factors have led to jury deliberations.
The popular online gaming platform for kids, Roblox, is reportedly expanding its offerings into the educational space. Ayal Shmilovich, managing partner at Gerber Kawasaki Wealth Investment Management, joined Cheddar to provide some insight into the report from the Wall Street Journal and how Roblox plans to incorporate the metaverse concept into schools. "I definitely think it helps them expand their market to a much broader audience," Shmilovich added. He also noted that Minecraft has 35 million users on its educational platform and was even more optimistic about Roblox's prospects.
Bitcoin hit a new high last week, rising above $68,000. But the coin has tumbled since, and it's not the only coin under pressure. Crypto is down today across the board. Bobby Zagotta, CEO of Bitstamp USA, joins Cheddar News' Closing Bell to discuss the possible reasons why Bitcoin has slumped, how President Joe Biden's new crypto tax clause will impact investors, and more.
