Peter Rahal, Co-founder and CEO of RXBar, says the company was founded on the transparency of its ingredients, and that purpose led to a $600 million buyout from Kellogg.
Rahal explains why ever ingredient in every product is in bold letters on the front of the package. When the company started out, "people would be like ‘well what is it?'” So they made the answer easy to find.
Rahal discusses RXBAR's $600 million sale to Kellogg, and the future direction of the company, where he will remain as CEO. We talk about the whirlwind the company's evolution has been, given that it was founded in 2013, when Rahal and his co-founder were both broke. Then we look ahead to what's next for the company after the Kellogg buyout.
Bestselling author Malcolm Gladwell explores the power of storytelling, the rise of AI and what makes human creativity unique at the World Business Forum.
Ari Hawkins, trade reporter at POLITICO, unpacks Nvidia CEO Jensen Huang's affair with an alleged Chinese spy, the FBI probe and the fallout for the AI giant.
Kory Kantenga, LinkedIn's Head of Economics, Americas, breaks down slowing hiring, the latest jobs numbers and how the midterms could reshape the labor market.
