"It's about embracing the things that make you unique, even if it makes others uncomfortable."
Musician, actor, and activist Janelle Monáe joined Cheddar on Monday to talk about an ad campaign she's working on with Belvedere Vodka that emphasizes inclusion and diversity.
"We have a shared vision about making this world much better. Inclusion is at the top of my list. Inclusion for women, minorities, and my brothers and sisters in the LGBTQIA+ communities," said Monáe.
The venture, which began last year, is called "A Beautiful Future," and involves a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
The bottle is available beginning this month.
"It's the whole idea that inclusiveness is really the mainstream now," said Rodney Williams, the president and CEO of the vodka brand.
The campaign began at a 2018 brunch co-hosted by Monáe and Belvedere. The event was in support of Monáe's Fem the Future movement, which aims to encourage those who identify as women working in the media, cinema, and arts fields.
"It's really to highlight women's voices, and to say — hey — we're noticing that there is a gender gap. And there's not a lot of women who are behind the cameras. I'm in front of them, where are the producers? Where are the engineers? Where are we?" said Monáe.
"We're here. And we can compete at a high level, but we have to be given those opportunities."
Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.
Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
VENU CEO JW Roth breaks ground on a 20,000-seat, state-of-the-art amphitheater in Texas—part of a $300M public-private expansion to redefine live music.
Despite healthcare spending cuts, medtech stocks like Edwards Life Sciences, Stryker, and Boston Scientific are rising, especially those serving older pati
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.
