No one understands technology like Twitter and Square CEO Jack Dorsey. That’s according to Nate Checketts, co-founder and head of smart apparel maker Rhone, who got a chance to spend some time with the tech exec over the course of a year. “We started talking about wearable technology, and he said something that really stuck with me. Technology is something that should really fade into the background,” Checketts said in an interview on Cheddar Monday. “If it’s done well...you shouldn’t even have to think that you’re wearing it.” Checketts said he’s carried this mindset with him when Rhone designed its GoldFusion line. The technology infuses nanoparticles of gold with fabric. Rhone claims that GoldFusion allows its brand to absorb liquid three times faster than the industry standard and says that it remains 99 percent effective even after 100 washes. “The technology is doing its work without you having to do anything,” he told “Opening Bell.” “With this, it just works. You put it on and it works” he said.

Share:
More In Business
NBA's Giannis Antetokounmpo, Investor John Koudounis Launch ETF
NBA's Giannis Antetokounmpo and investor John Koudounis are launching an ETF to make investing more accessible, with 10% of profits going to charitable causes. Both joined Cheddar News to discuss their partnership and explain the importance of their venture.
A Look at UPS Driver Safety Training
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
DeSantis' Board Says Disney Stripped Them of Power
Board members picked by Florida Gov. Ron DeSantis to oversee the governance of Walt Disney World said Wednesday that their Disney-controlled predecessors pulled a fast one on them by passing restrictive covenants that strip the new board of many of its powers.
Load More