The battle for home assistant domination is heating up on the Las Vegas Strip. Google Home and Amazon Alexa are the stars at CES 2018.
Cheddar CEO Jon Steinberg gives a preview of what to expect at this year's CES. Cheddar is going live from the conference all day.
In other retail news, people are shopping again in big numbers. Consumer confidence hit a 17-year-high in November. Major retailers like Target and Macy's reported major sales gains over the holiday season.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.