Graham Fuller, film and television editor at Culture Trip, discusses Netflix's decision to announce "The Cloverfield Paradox" during the Super Bowl. The film was made available to stream immediately following the game. Fuller says it was a "brilliant marketing stroke" to announce and release the movie almost simultaneously, especially since the film has not received positive reviews. He explains Netflix was able to attract a big audience for a bad movie. Fuller doesn't expect this to become the norm, even though Paramount has also sold international rights to Netflix for the upcoming Natalie Portman movie "Annihilation." Fuller believes it's a smart move for a studio to recoup some cost.

Share:
More In Business
Stretching Your Dollar: The Art of Couponing
Consumers continue to navigate through rising costs at the register, whether it be at the grocery or department store. Beverly Harzog, personal finance and credit card expert with U.S. News & World Report, joined Cheddar News to provide tips on how to get the best deals during your shopping spree.
Load More