Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country.
Wilkis Wilson says her company is catering to time-starved consumers. People get busy with life events such as weddings, new jobs, and weight-gain, and can lose sight of their wardrobe, says Wilkis Wilson. Fitz makes it easy for consumers to get their style in order by sending stylists straight to the clients' doors.
Fitz has a deep network of 400 affiliates to help clients shop for style pieces they are missing at a wide range of price points. Wilkis Wilson also discusses the amazon effect. She says there is truth behind the belief that retail is in a tough spot because of the e-commerce giant, but remains hopeful that there is "room for the little guys" as well.
The New York City-based startup's biggest targets are companies looking to provide supplemental benefits to employees — a segment that it hopes will grow as the business world becomes more responsive to these kinds of health needs.
At a closed-door gathering in the nation’s capital last month, representatives from close to two-dozen renewable energy, electric vehicle, and environmental advocacy organizations began the early stages of handicapping which Republican senators might be willing to join Democrats in supporting lucrative tax credits for the various green sectors – most of which were axed at the last minute late last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
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