Imagine playing on the Super Bowl's winning team, or calling a play in a huddle. Soon, football fans will get to make those dreams a reality at the NFL Experience in Times Square. NFL Experience President Danny Boockvar joins Cheddar with a preview of what visitors can expect when the attraction opens on December 1st. Two and a half years and $30 million in the making, the NFL Experience features immersive attractions, using state-of-the-art technology. Boockvar discusses what went into creating the space that's sure to be a must-visit spot for football fans. Boockvar tells us all about the 180-seat 4D theater, which he says is more like a ride than a movie. Boockvar says he thinks other professional sports leagues will follow the NFL's lead, pointing to the rise of sports tourism. He also gives us a sneak peak at some of the dishes on the menu at the NFL Experience. He says fans can take a bite of some of the popular snacks available at stadiums across the country.

Share:
More In Sports
How Cloud9's Marketing VP Is Bringing Mainstream Brands Like Puma to Esports
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
Nike's Creative Director Says Nike's No-Lace $350 Shoes May Be the Future
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
New York Knicks Gaming Victory Upset Likely a Fluke: Analyst
After a tumultuous season and a disappointing 5-9 record, the New York Knicks Gaming team was at the bottom the 2K league barrel. But the squad was able to pull off not one, but two miracle runs to qualify for the NBA 2K League playoffs. Now the question becomes: can the team trounce their competitors a second time? According to Jeff Eisenband, host and analyst at the NBA 2K League, it's unlikely.
Load More