Marvel Entertainment's "Black Panther" shattering box office records. The movie generated the biggest Monday for ticket sales ever. Essence Digital Content Director Yolanda Sangweni explains the impact this film's success is having on Hollywood.
"I think it shows how the future is multi-cultural. I think this film really shattered any ideas that we had about what a super hero has to look like," says Sangweni. "More people of color are going to the movies, and we want to see ourselves on screen."
A new Ava Duvernay directed film "A Wrinkle in Time" premieres March 9th. "I think we are all going to show up for A Wrinkle in Time the same way we did for Black Panther," says Sangweni.
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Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
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