Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound.
Holts says the new foam was developed entirely by Nike. The company went through 400 iterations of the foam before finding the perfect fit.
Holts explains the Epic React Flyknit shoe returns energy to the runner with each step and amplifies the sensation of softness. He recognizes how important style is, saying there's "no performance without style".
In the ongoing sneaker wars between Nike and Adidas, Holts says competition is always good, but Nike is focused on its own goals.
U.S. Air Force pilot Tyler Lucas beat 199 competitors on Beast Games Season 2 to win $5.1M. He joins us live to share how discipline and loyalty won the game.
Osier founder Cheree Ashley spent a decade building recovery programs & now she's channeling that mission into skincare with Selling Sunset's Sandra Vergara.
Genesis just committed to 22 new vehicles by 2030. The brand's COO joins us live to break down their luxury takeover, NY Auto Show reveals, and what's next.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
