Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound. Holts says the new foam was developed entirely by Nike. The company went through 400 iterations of the foam before finding the perfect fit. Holts explains the Epic React Flyknit shoe returns energy to the runner with each step and amplifies the sensation of softness. He recognizes how important style is, saying there's "no performance without style". In the ongoing sneaker wars between Nike and Adidas, Holts says competition is always good, but Nike is focused on its own goals.

Share:
More In Business
Why Students Should Learn How to Use ChatGPT
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
The U.S. Could be Headed for a Recession
Rebecca Walser, founder and CEO of Walser Wealth Management, discusses how geopolitical conditions, the bifurcated economy, and other volatility could weigh on markets.
Load More