The connected fitness market is quickly growing and ICON's streaming fitness service iFit recently raised $200 million to invest in technology, expand its content library, and reach more potential users.
"Where we are very distinctive in this exploding connected fitness marketplace is that iFit is interactive. iFit is interactive with equipment, with our trainers, with our workouts, and with our members," ICON Health and Fitness Vice President of Marketing Colleen Logan told Cheddar.
Logan says the iFit technology is so interactive that users will not have to "imagine" a workout destination — the streaming service will take you there. "We don't have you imagine you're climbing the mountain. What we do is actually take you to the mountain, so we take our crews and our mountaineers and we shoot the whole trek," Logan said.
The technology also allows users to feel the mountain. "Our technology actually controls the incline and decline of the treadmill so as you start out in the rainforest or as you make your way up the summit you're feeling the incline and decline as the exact topography," Logan said.
As the connected space continues to grow with competitors like Peleton, Logan says with new capital they now have the opportunity to take advantage of the connected fitness trend and offer a range of products.
"While a lot of people in the connected fitness space offer one product at one price point we have tremendous range because we don't think fitness should be a luxury," Logan said.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
William Falcon, CEO and Founder of Lightning AI, discusses the ongoing feud between Elon Musk and Sam Altman, and how everyday people can use AI in their lives.
