For this week's keep reinventing segment brought to you by HP we are taking a look at a new bike share player in the space. Zagster recently closed a $15 million round of funding, which it plans to use to expand its dockless program to new cities. The company's CEO Timothy Ericson explains how he is taking a conservative approach to the expansion efforts. "Right now we are really focusing on bring our bikeshare program Pace to communities who are willing to invest in bikesharing in the right way," says Ericson. "This allows riders to pick up and drop off bikes anywhere in the city." Ericson says Zagster works directly with communities to roll out its program, and integrate it with the transit program. Zagster partners include Princeton University, City of Rochester, and Roanoke.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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