How Vital Proteins is Working to Make Collagen Mainstream
In November, Vital Proteins secured $19 Million dollar investment from CAVU Venture Partners. Clayton Christopher and Brett Thomas, Co-Founders and Managing Partners at the firm, join to discuss how they are working with this product to make collagen more mainstream.
Thomas says Vital Proteins product hits on the two big trends in the food product space: protein and ingestible beauty. CAVU predicts collagen will become a $9 Billion market by 2019. Another company CAVU is investing in is Kite Hill, which makes plant-based food products. Christopher says Kite Hill's food technology is innovating the way nut-milk can be transformed into different products, such as yogurt and cream cheese.
When looking at Amazon's impact on the consumer product space, Thomas says he sees more brands looking for new ways to partner with the e-commerce giant. By partnering with Amazon, newer brands are able to get their direct-to-consumer products off the ground.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
