With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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'Greener Gifting' for the Holiday Shopping Season
Ahead of the Christmas holiday shopping season, there's a new toy trend called greener gifting. Marissa Silva, editor-in-chief of The Toy Insider, joined Cheddar News to discuss some of the toys available that are also Earth-friendly.
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