If You're Eating More McDonald's, This Company May Be the Reason
Digital media company Outernets may have a unique solution to helping brick-and-mortar stores increase their foot traffic.
The company has created interactive windows that show pedestrians personalized content as they pass by.
“It takes us 0.02 milliseconds to understand who you are and how to serve you with content,” CEO Omer Golan told Cheddar. “We use machine learning and computer vision to understand who’s looking at our display and, in real time, change the content to make it more relevant to them.”
The technology analyzes demographic information including age and gender, and while critics have privacy concerns, the company’s COO says that Outernets does not save images or personal data and doesn’t know where consumers shop.
“Right now it’s limited to what the camera sees and analyzes on the spot,” Tal Golan said.
Outernets, which is based in New York, has clients that include McDonald’s, WeWork, and Dylan’s Candy Bar.
For full interview [click here](https://cheddar.com/videos/a-new-age-in-advertising).
The U.S. economy is being held up in part by the AI boom, but that boom could still lead to broader prosperity or inequality, says a Nobel Prize winner.
Foundation Robotics co-founder Michael LeBlanc explains how humanoid robots are moving from the lab to military and industrial missions and what comes next.
Jeff Burnstein, President of the Association for Advancing Automation (A3), discusses humanoid robots, AI, smart manufacturing, and the future of U.S. industry.
Should kids be banned from social media? Nick Lichtenberg of Fortune breaks down the global push to restrict under-16 users and what it means for Big Tech.
Miso Robotics CEO Rich Hull discusses Flippy Fry Station, the future of AI-powered restaurant automation and how acquiring Zume's IP could reshape food robotics
After two years of AI-fueled spending, Wall Street is asking what's next. Gil Luria breaks down monetization, valuations, winners, losers, and AI's future.
