If You're Eating More McDonald's, This Company May Be the Reason
Digital media company Outernets may have a unique solution to helping brick-and-mortar stores increase their foot traffic.
The company has created interactive windows that show pedestrians personalized content as they pass by.
“It takes us 0.02 milliseconds to understand who you are and how to serve you with content,” CEO Omer Golan told Cheddar. “We use machine learning and computer vision to understand who’s looking at our display and, in real time, change the content to make it more relevant to them.”
The technology analyzes demographic information including age and gender, and while critics have privacy concerns, the company’s COO says that Outernets does not save images or personal data and doesn’t know where consumers shop.
“Right now it’s limited to what the camera sees and analyzes on the spot,” Tal Golan said.
Outernets, which is based in New York, has clients that include McDonald’s, WeWork, and Dylan’s Candy Bar.
For full interview [click here](https://cheddar.com/videos/a-new-age-in-advertising).
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
