If Spotify is the distributor, SoundCloud is the entry gate. That’s how SoundCloud differentiates itself from its competition, according to CEO Kerry Trainor.
“We’re with artists from the very beginning of their journey,” he told Cheddar in an interview Wednesday.
Trainor pointed out that many of the artists who dominated the charts late last year started on SoundCloud up to six years ago.
“We’re with artists when they’re putting their first uploads into the world, generating their first fans...whereas most of the other services are really further on in artists’ journeys.”
On Wednesday, the music and podcast streaming platform launched its first-ever advertising campaign titled “First on SoundCloud,” spotlighting new, emerging artists.
The news came on the same day that rival streaming platform, Pandora, announced plans to buy AdsWizz -- an audio ad tech company -- to create “the largest digital audio advertising ecosystem.”
But the question of how to pay artists fairly for their music looms large for the entire streaming industry.
“We’re still in pretty early days,” said Trainor.
“The exciting thing about streaming is that we now have a clear model where a lot of revenue is returning to music. Not [too] many years ago, there was a question mark whether people would pay for access to music at all.”
Eventually, he said, the industry will find a way to fix the economics around this.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
