How Ralph Lauren Marries Technology and Design for Olympic Uniforms
Ralph Lauren is doubling down on wearable tech with its official 2018 PyeongChang Winter Olympics uniform for Team USA.
“Trying to come up with technology that’s wearable has to be about what the customer wants and needs,” David Lauren, Chief Innovation Officer at Ralph Lauren told Cheddar. “It really depends on who that customer is. This is a customer that’s walking in cold weather. We couldn’t decide what the temperature was going to be. Do you do a layering system? So technology just married perfectly with the need of the consumer.”
Ralph Lauren has been making uniforms for American Olympians since 2008. For the summer games in Rio in 2016, the company made a light-up jacket sported by then-flag bearer Michael Phelps.
This time around, Ralph Lauren chose to go with an insulated bomber jacket that keeps people warm for 11 hours, thanks to a heat-conducting ink. Its temperature is also adjustable by smartphone.
Lauren says the use of technology fits into the image the company -- and the team -- is trying to project in South Korea.
“When the U.S. team walks out of the opening ceremonies, we want them to feel like they’re representing our country,” he said. “And what is our country about? About leadership, about innovation, looking to the future. So there’s always symbolism in everything that the athletes feel and do out there. They’re on a global stage, and this is the stage for America, and how they look and feel is part of it.”
For full interview [click here](https://cheddar.com/videos/ralph-lauren-unveils-2018-olympic-ceremony-uniforms-for-team-usa).
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
To celebrate Flutter Entertainment's debut on the NYSE, FanDuel CEO Amy Howe shares her thoughts on the company's plans for growth, the future of online sportsbetting, and Super Bowl Sunday.
Investopedia's Caleb Silver shares thoughts on the upcoming Fed meeting, why individual investors are still slightly skeptical, and what he's looking for from mega cap tech earnings.
