The Company Bringing Advertising to the Cord-Cutting Generation
It's a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the unit of station-owner TEGNA is capitalizing on the shift to OTT.
Premion says it offers advertisers better control of their ads than traditional tech. "We can literally hand over to our advertisers and let them know exactly where their ads ran," says Wilson, adding that his company is incredibly transparent. The focus for Premion, he says, is brand safety, a big issue nowadays for advertisers.
Wilson also views social media platforms such as Facebook and Twitter as contributing to the fragmentation of the OTT market. Premion incorporates these new competitors into its strategy, as the OTT advertising company continues to scale.
Finally, one of the areas Wilson says Premion is building out is its data management platforms. This is a product Wilson views as comparable to the ones created by Facebook, Google, and other large ad platforms. The company continues to focus on targeting as it builds out its audiences.
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
