NYSE celebrates its 94th annual Christmas tree lighting on Thursday. Budweiser's Vice President of Marketing Ricardo Marques explains how the company is getting in the holiday spirit during this celebration.
Budweiser brought one of its iconic Clydesdale horses to the New York Stock Exchange for this 94th annual celebration. Marques says the original Clydesdale made its first appearance in 1933 as a gift from August A. Busch, Jr. and Adolphus Busch to their father to celebrate the repeal of prohibition.
Marques says Budweiser is ramping up marketing for this holiday season around the theme of prohibition by offering a pre-prohibition recipe. This month, Budweiser also announced it is working with the International Space Station to send and study barley into space in December. Marques says this is a step toward Budweiser's goal to become the first beer on Mars.
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Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.