How Brands Leverage the Salesforce Marketing Cloud
Cloud computing giant Salesforce recently partnered with Google Analytics so clients can better integrate sales and marketing data. Jon Suarez-Davis, Chief Strategy Officer at Salesforce Marketing Cloud, says the partnership will strengthen the company’s value proposition with clients.
“The consumer demands a relevant brand experience,” he said. “You need to do that beyond just marketing. You need to be able to engage with them in service and in social.”
Suarez-Davis says that the company’s marketing, services, commerce, and sales integration is what differentiates the services from its competitors.
Cloud computing has become a major area of focus among tech companies from Amazon to Microsoft to Google. The industry is growing rapidly. Software company Gartner projects the worldwide public cloud service market revenue will grow 18.5 percent this year to $260.2 billion, up from $219.6 billion in 2016.
Salesforce itself, which counts among its clients Adidas, 21st Century Fox, and Hotels.com, has grown revenues to an annualized rate of $10 billion.
The company’s tie-up with Google is one of the many instances of cloud companies trying to expand their technologies. Adobe recently named venture capitalist Scott Belsky, a member of Cheddar’s board of directors, as its new Chief Product Officer of its Creative Cloud unit. The executive says that his goal is to implement new technology, such as augmented reality, to its product offerings.
For full interview [click here] (https://cheddar.com/videos/inside-the-growth-of-salesforce-marketing-cloud).
Phoebe Gates and Sophia Kianni introduce Phia, a fashion tech startup that helps users find price comparisons and discover alternative options for apparel
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
Microsoft says users of its Azure cloud portal may be not be able to access Office 365, Minecraft or other services due to issues with its global content delivery network services. The tech company posted a note to its Azure status page that its teams are currently deploying a fix to address the outage.
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
A new poll finds that as the United States rapidly builds massive data centers for the development of artificial intelligence, many Americans are concerned about the environmental impact.
