Christmas is just days away, but some shoppers are still looking to get last minute deals. Now, it is a race for retailers to get those shoppers through their doors and on their websites. Marsha Collier joins Cheddar to explain how retailers can do that and how certain retailers are winning.
Collier says that engaging the customer when they enter through the door is key. Make sure you have interactive displays and an attentive staff. She also advocates for beacons, an in-store technology that can push customers notifications when they pass an item they might want to buy.
Collier stresses the key of mobilizing your staff as well. Empower them to interact with consumers online by communicating and representing the brand.
After a bumpy ride, the ride-hailing app is back in the good graces of investors. Plus: OpenAI, Google, Apple, Target, Moody's, Paramount, and Golden Dome.
Arjan Stephens, President of Nature's Path, discusses the company's origin, how it has evolved today and the interesting product that came from his wedding!
Small business reporter, Gene Marks, joins Cheddar to give analysis on how small businesses are tackling incoming tariffs and how it will affect the consumer.
Babylist CEO Natalie Gordon joins Cheddar to discuss how the website is helping new parents, how to make a registry and how secondhand options are available.
ReturnPro CEO Sender Shamiss to discuss how his company is changing the way we make returns and how Trump's tariffs are affecting the return business. Watch!
