Hilton Reimagines Itself to Cater to Young Professionals
*By Lauren Babbage*
In an average day, the Federal Aviation Administration sees over 2.5 million travelers, many of them young professionals flying for business. It's a trend, traveling for work, that is growing in popularity among millennials.
"This new business traveller, the millennial, they have new ambitions, they have different values, and they have different interests." Stuart Foster, vice president of global marketing at Hilton, told Cheddar.
According to a recent study done by Hilton Hotels & Resorts, 39% of young adults go so far as to say they wouldn't take a job that didn't allow them to travel for business. In fact, 75% of young professionals see business travel as a major work perk, with 65% considering it a status symbol.
Hilton sees this as an opportunity to adjust its hotel rooms to accommodate those different interests. The study revealed that 65% of young business travelers regularly pack workout gear but end up not using it.
So Hilton has added 'Five Feet to Fitness', a workout center in guests' rooms so they can squeeze in a quick workout. Each room's fitness area includes a stationary bike, weight systems, yoga mats, and on-demand videos.
In addition, Hilton is changing and innovating the traditional room service concept. Instead of delivering a cart of food to your door, it has developed a grab and go concept of fresh food.
"This is the way people are traveling." Foster says "They want \[food\] quickly, and they want it fresh."
So forget the old-school idea of just using your hotel room to sleep. If Hilton has its way, travelers will be spending a lot more time *inside* enjoying what hotels have to offer.
For the full segment, [click here.](https://cheddar.com/videos/hilton-takes-business-travel-to-the-next-level)
Geoff Freeman, president and CEO of the U.S. Travel association, explains why other nations are outcompeting the U.S., and the innovations that would put American back on top.
Tony Drake, founder of Drake & Associates, breaks down the latest CPI report, why ‘inflation is still trending down,’ and why the Fed doesn’t want to cut rates too soon.
Make sure your love don't cost a thing this Valentine's Day to any scammers. Note: we're not talking about your partner that didn't do the dishes after saying they would.
Landing founder and CEO Bill Smith shares how the company’s new Nomad pass and partnership with Frontier Airlines allows subscribers unlimited airfare and accommodations.
The pandemic yielded government financial support and (eventually) a surprisingly strong job market — but racial wealth disparities grew. Why is it so difficult to close the wealth gap?
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
Joe Pompliano, author of the Huddle Up newsletter, breaks down the biggest moments from Super Bowl LVIII, from potentially record-breaking viewership to Taylor Swift’s highly anticipated appearance.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.